By the end of October in Beijing, journalists in a very simple office interview to have the sun in order to win, President Chen. He insisted on sitting in a large room with the staff in office of the president, in the telecommunications industry with 10 years of working experience, but the cause of the rising sun at the time, migrate to the Internet gaming industry, select from the scratch.
"Mobile value-added services, is very promising industry, but because of this, there has been focused on quite a number of elite and capital, as the Red Sea, so I have to think about the future of the future." Chen to win this elaborate their "stepping down gracefully" reasons. In his mind, value-added services, online games, is their desire that piece of blue ocean.
Sharu online games industry
With Guangdong too, links the United States, China Mobile, the Rolling Stones and a number of mobile enterprise communications industry experience to win, Chen told reporters, to leave their familiar mobile value-added areas, because we feel that this area has attracted many elite and capital, " has become the Red Sea ", and online games, is currently the" fastest growing Internet industry. "
Prompted Chen to win the game determined to enter the field, a few data: China 100 million Internet users in more than 30 million users are online game players, paying customers more than 50%; online games growth rate is currently 40% in 2010 growth rate remained 20% ... ... "shows that it is a sunrise industry", he told himself.
In general, entered the game industry, many in the game has no experience with R & D enterprise, often to choose the network game operators, agents of some popular games. Chen Sheng's approach is again unexpected: "I do not consider the game operator, which is a Red Sea, and is now operating the game It's like movies, film and promotion costs are high, but the data out of the box office before, who's heart no end. "Sheng Chen believes that the current online game competition between operators has been very intense, but Shenmeipilao players have become quite critical, so too risky. Time to enter the industry and old-game operator competition, the lack of resources, technology and experience accumulated, it can only increase in capital investment - and this "not suitable for entrepreneurial companies."
Considerable deliberation, Chen Sheng sunny chosen as the GSP (Game Service Provider, the game value-added service providers) this role. He told reporters that now is the division of labor in the era of the game intense competition between operators, allowing them to many users demand everywhere at once subtle, spare. The GSP that the emergence of third-party partners, can help operators to share operational risk, to prevent churn.
"Simply put, GSP is to help the operator of the game players happy to do something." Sheng Chen described their new tasks with a smile. To fill this role, he conducted a number of trade-depth discussion, and "dug" to a few games to join the elite.
From the start against Daohao
Into the GSP of the line, there is the sun hit the first punch, is the online games and mobile communications together.
"Communication is the operator of the game's short board, but happens to be my line of work, so we have to play to this advantage." Chen to win that game and mobile value-added networks are promising two areas, a combination of up opportunities for some more. If the main phone, games, supplemented, as the current network, terminal and other factors, the characteristics of difficult to play online games, but on sunny now mainly used in online games, mobile value-added secondary mode, both to retain the network Games viscosity, but also give full play to close the phone, and convenient features.
Previously, Chen spare time at work often wins to play online games, there are many friends who love the game, but the role of a friend was hacking the game situation, impressed him: "I have a friend World of Warcraft, unfortunately, he account stolen, and spend a lot of time and money to build out their favorite equipment were lost overnight. He lost the case in front of me, even better than the year look like when he wanted to take. "
Similar situation, Chen Sheng also see a lot. Pain expression was Daohao player, so he determined to make the game value-added service providers, the first thought to influence the lives of combat Daohao.
On a sunny first product - "there guardian", is originated.
According to Chen Sheng said that "there are guards," is a use of the anti-hacking mobile communications services, in short, on-line notification services - that is, the role of the monitor gamers, when the role of the line, immediately The role of the binding of the players on the line mobile phone SMS message sent by the user to determine whether Daohao and game operators to take timely remedial measures all. "'There are guardian' service feature to help users worry. The equivalent of a conscientious player hired bodyguard, look after his faithful player account, the player is unusual only in determining the conditions under which the use of emergency measures to remedy , without any armed to the teeth with a variety of measures themselves, exhausting. "
"Daohao not only lead to the loss of players, game items will also greatly reduce the value of our services, to reduce the loss of players to protect the game's economic system, thus prolonging the life of the game, which is on the game operators want to see to the. "said Chen Sheng, is part of the players in the trial operation," there are guards "will be formally launched in November.
Profit model from user requirements
Chen Sheng will "have a guardian" called upon entering the game industry, there is sunshine to game operators with the "real." He admitted that he expected their "fervent response," want to be their partner.
But he stressed that he also look forward to is more joined GSP counterparts: "the game is a new value-added services area, educational users, the education market requires considerable investment, but only more peers join, can this be big area, and even the formation of an industry. "
Of course, good GSP is also not an easy thing, because it requires online games and mobile communications across the two areas, practitioners need the characteristics of the two industries, users have a more in-depth knowledge of psychology, which may require Many of the fees paid. Chen wins first-hand experience with their intention to enter the industry on peer recommendations: "to do something cross-industry, must be mentally prepared to endure hardship enough, for non-own our things, only the first completely self-denial, with the industry predecessors to seek advice. "
"As a company, to foothold in a market economy, I think the need to do two things: First, do the right thing, that the company should be positioned, strategy right; the second is to do the right thing, which involves the company's Executive Force. "In both, Chen Sheng pay more attention to the former. In his view, the "right of things" is to "meet the user needs to do something welcomed by users", Er Duiyu the game on a Yangguangzheyang Lei Company "The most important is that the Qule Jie player's needs and to meet these needs. "
Currently, there is sunshine in the GSP area has just started, profits still seem some distant day. But for the future, Chen Sheng seemed confident: "User needs of any minor, can result in a profit mode of production. So profit is not a problem, the key is more people joined in, the big industries."
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